2026 MFA Graduate Research Projects
Leipzig Is Ours is a speculative rebrand of Bundesliga club RB Leipzig that reimagines the team’s identity as community-centered rather than corporate, strengthening its connection to the city and its people. Through a comprehensive branding system—including logo design, typography, uniforms, campaigns, and stadium experiences—the project demonstrates how sports branding can foster belonging, local pride, and a shared cultural narrative.
Gutted is a tabletop game project that explores the evolving role of graphic design in gaming through world-building, visual identity, UX/UI, and semiotic systems. Set in the tourist harbor town of Gazer’s Gulch, the project culminated in an immersive exhibition featuring themed environments, informational displays, food, and a playable prototype that invited visitors into the game’s narrative world.
TypeSense is a multisensory installation that translates live audio into dynamic typography, light, and physical vibration through a variable typeface, wearable haptics, and an interactive conductive wall mural. Designed with accessibility at its core, it reimagines sound as a shared multisensory experience for deaf, blind, and general audiences by treating multiple sensory channels as equally valid rather than retrofitting accessibility.
CerealOMatic explored nostalgia as a marketing strategy, examining how brands use retro design, sensory cues, and shared cultural memories to build emotional connections and strengthen consumer engagement. Inspired by his own childhood love of cereal, he developed a 1950s-themed interactive vending machine experience featuring customizable cereal and milk pairings, brought to life through a physical mock-up, touchscreen interface, milk dispenser station, and immersive dining environment.
