{"id":2403,"date":"2020-10-23T09:01:02","date_gmt":"2020-10-23T14:01:02","guid":{"rendered":"https:\/\/kucd.kutztown.edu\/?p=2403"},"modified":"2020-10-23T09:04:41","modified_gmt":"2020-10-23T14:04:41","slug":"high-tech-high-touch","status":"publish","type":"post","link":"https:\/\/k120025well.kutztown.edu\/kucd\/index.php\/2020\/10\/high-tech-high-touch\/","title":{"rendered":"High tech, high touch?"},"content":{"rendered":"<div class=\"site-inner\">\n<h1 class=\"cyan\">High tech, high touch?<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2405\" data-permalink=\"https:\/\/k120025well.kutztown.edu\/kucd\/index.php\/2020\/10\/high-tech-high-touch\/spring1990\/\" data-orig-file=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/10\/spring1990.jpg\" data-orig-size=\"800,533\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"spring1990\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/10\/spring1990.jpg\" src=\"https:\/\/kucd.kutztown.edu\/wp-content\/uploads\/2020\/10\/spring1990.jpg\" alt=\"\" width=\"800\" height=\"533\" class=\"alignnone size-full wp-image-2405\" srcset=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/10\/spring1990.jpg 800w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/10\/spring1990-500x333.jpg 500w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/10\/spring1990-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>A real transition is in the making for me. This is the first issue of <em>By Design<\/em> ever created on a Macintosh. Letting go of the traditional ways is not easy, so I\u2019ve created only the body copy on the Mac. I know PageMaker the best; and I\u2019m not sufficiently satisfied with my abilities to control kerning on the screen, so I\u2019ve still reverted back to setting heads in Stymie Bold on our Varityper Comp\/Set 3510.<\/p>\n<p>In starting my current Production Processes class on a desktop publishing assignment after ten full weeks of traditional mechanicals with T-square, triangle, and X-acto, I asked them to philosophically discuss several statements about computers and art. One statement said \u201cIt is important to learn to design (and do production) by traditional means first, before you work on computers.\u201d<\/p>\n<p>Everyone agreed.<\/p>\n<p>Now, a few philosophical questions for you\u2026Psychologists tells us that the more we get high tech, the more we need high touch. Should students set \u201cfoundry type\u201d (simulating the way metal type used to set up) the cut it up by X-acto to kern and improve letterfit before they manipulate it electronically on a computer screen? I think the answer is \u201cyes.\u201d I adopted this assignment, developed by David Bullock, for the first time last fall in my own Typography class. Can the beginning student in the graphic arts \u201cget the feel\u201d of type without ever touching individual letters\u2026like indicating them on a rough or tight comp? Perhaps not. Can you proofread copy on the screen as easily as printing out and reading a hard copy? I know I cannot. Will my production classes always do some assignments by T-square and triangle before moving to electronic means? Yes, most likely. <\/p>\n<p>The more I feel comfortable with this additive new medium, the more I will convert some aspects of my own design work to it. But, I\u2019m still going to do some work by traditional means both now and (probably\u2026) in the future. I like touching artwork; and I\u2019ll always make sure my students have the opportunity to do it, too.<\/p>\n<p><strong>-John K. Landis<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>High tech, high touch? A real transition is in the making for me. This is the first issue of By Design ever created on a Macintosh. Letting go of the traditional ways is not easy, so I\u2019ve created only the body copy on the Mac. I know PageMaker the best; and I\u2019m not sufficiently satisfied [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":{"0":"post-2403","1":"post","2":"type-post","3":"status-publish","4":"format-aside","6":"category-by-design","7":"post_format-post-format-aside","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>High tech, high touch? - Kutztown University | Communication Design Department | Art &amp; Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/k120025well.kutztown.edu\/kucd\/index.php\/2020\/10\/high-tech-high-touch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High tech, high touch? - Kutztown University | Communication Design Department | Art &amp; Design\" \/>\n<meta property=\"og:description\" content=\"High tech, high touch? A real transition is in the making for me. This is the first issue of By Design ever created on a Macintosh. Letting go of the traditional ways is not easy, so I\u2019ve created only the body copy on the Mac. 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