{"id":2272,"date":"2020-06-17T05:44:39","date_gmt":"2020-06-17T10:44:39","guid":{"rendered":"https:\/\/kucd.kutztown.edu\/?p=2272"},"modified":"2020-06-17T05:45:22","modified_gmt":"2020-06-17T10:45:22","slug":"transformative-skincare-madison-woodruff","status":"publish","type":"post","link":"https:\/\/k120025well.kutztown.edu\/kucd\/index.php\/2020\/06\/transformative-skincare-madison-woodruff\/","title":{"rendered":"Transformative Skincare | Madison Woodruff"},"content":{"rendered":"<div class=\"site-inner\">\n<div class='content-column one_half'><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1865\" data-permalink=\"https:\/\/k120025well.kutztown.edu\/kucd\/index.php\/capstone-madison-woodruff-mine-transformative-skincare\/openboxes\/\" data-orig-file=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/openboxes-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS Rebel T6i&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1534379188&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;24&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.02&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"openboxes\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/openboxes-1024x683.jpg\" class=\"alignnone size-full wp-image-1865\" src=\"https:\/\/kucd.kutztown.edu\/wp-content\/uploads\/2020\/04\/openboxes-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/openboxes-scaled.jpg 2560w, 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data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS Rebel T6i&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1534378428&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;18&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"box\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/box-1024x683.jpg\" class=\"alignnone size-full wp-image-1862\" src=\"https:\/\/kucd.kutztown.edu\/wp-content\/uploads\/2020\/04\/box-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/box-scaled.jpg 2560w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/box-500x333.jpg 500w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/box-1024x683.jpg 1024w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/box-768x512.jpg 768w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/box-1536x1024.jpg 1536w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/box-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1861\" data-permalink=\"https:\/\/k120025well.kutztown.edu\/kucd\/index.php\/capstone-madison-woodruff-mine-transformative-skincare\/allpacks\/\" data-orig-file=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/allpacks-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;4.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS Rebel T6i&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1534377734&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;24&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.025&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"allpacks\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/allpacks-1024x683.jpg\" class=\"alignnone size-full wp-image-1861\" src=\"https:\/\/kucd.kutztown.edu\/wp-content\/uploads\/2020\/04\/allpacks-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/allpacks-scaled.jpg 2560w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/allpacks-500x333.jpg 500w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/allpacks-1024x683.jpg 1024w, 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mine_logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/Mine_logo-1024x778.jpg\" class=\"alignnone size-full wp-image-1863\" src=\"https:\/\/kucd.kutztown.edu\/wp-content\/uploads\/2020\/04\/Mine_logo.jpg\" alt=\"\" width=\"2380\" height=\"1809\" srcset=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/Mine_logo.jpg 2380w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/Mine_logo-500x380.jpg 500w, 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https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-3-576x1024.jpg 576w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-3-768x1366.jpg 768w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-3-864x1536.jpg 864w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-3-1151x2048.jpg 1151w\" sizes=\"auto, (max-width: 1439px) 100vw, 1439px\" \/><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1860\" data-permalink=\"https:\/\/k120025well.kutztown.edu\/kucd\/index.php\/capstone-madison-woodruff-mine-transformative-skincare\/ad-2\/\" data-orig-file=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-2-scaled.jpg\" data-orig-size=\"1439,2560\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"ad 2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-2-576x1024.jpg\" class=\"alignnone size-full wp-image-1860\" src=\"https:\/\/kucd.kutztown.edu\/wp-content\/uploads\/2020\/04\/ad-2-scaled.jpg\" alt=\"\" width=\"1439\" height=\"2560\" srcset=\"https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-2-scaled.jpg 1439w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-2-281x500.jpg 281w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-2-576x1024.jpg 576w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-2-768x1366.jpg 768w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-2-864x1536.jpg 864w, https:\/\/k120025well.kutztown.edu\/kucd\/wp-content\/uploads\/2020\/04\/ad-2-1151x2048.jpg 1151w\" sizes=\"auto, (max-width: 1439px) 100vw, 1439px\" \/><\/div><div class='content-column one_half last_column'>Madison Woodruff<\/p>\n<p>Transitioning from one gender to another is uncharted territory for most of us. We are content to conform to the gender we were assigned at birth and operate under the norms attributed to it. For transgender people however, navigating gendered norms is a little more complicated. To help alleviate the stress that can come with exploring and expressing gender identity, I designed a subscription skincare service tailored to a transgender audience. As a part of this project, I created a brand identity with a distinctive logo, a meaningful color palette, and gender-neutral copywriting. I also designed packaging, a series of ads, and a brand guide\/view book to capture the core nature of the brand and how it should be implemented. By addressing trans people\u2019s concerns for both their skin and their identity, we can gain a deeper understanding of how someone may transition into a more authentic self and how the skincare industry and the design industry can make it easier.<\/p><\/div><div class='clear_column'><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"&nbsp; Madison Woodruff Transitioning from one gender to another is uncharted territory for most of us. We are content to conform to the gender we were assigned at birth and operate under the norms attributed to it. For transgender people however, navigating gendered norms is a little more complicated. To help alleviate the stress that [...]","protected":false},"author":5,"featured_media":1862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[6,5],"class_list":{"0":"post-2272","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-advertising","9":"tag-graphics","10":"post_format-post-format-aside","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformative Skincare | Madison Woodruff - Kutztown University | Communication Design Department | Art &amp; 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