{"id":2193,"date":"2020-05-15T07:30:47","date_gmt":"2020-05-15T12:30:47","guid":{"rendered":"https:\/\/kucd.kutztown.edu\/?p=2193"},"modified":"2020-05-16T07:32:05","modified_gmt":"2020-05-16T12:32:05","slug":"virus-causes-festering-creativity","status":"publish","type":"post","link":"https:\/\/k120025well.kutztown.edu\/kucd\/index.php\/2020\/05\/virus-causes-festering-creativity\/","title":{"rendered":"Virus causes festering creativity"},"content":{"rendered":"
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By Ann Lemon<\/h2>\n

As my graduate school professors constantly reminded us, designers are \u201cartists, first.\u201d Our intuitive response to life is to observe it, imagine it, and record it visually.<\/p>\n

Around the world artists, musicians, writers, illustrators and designers are responding to and documenting the Covid-19 pandemic. These artifacts are accumulating as a collective journal and will become part of our American (global) historical record.<\/p>\n

I wanted to give our students in Historical Survey of Graphic Design (B) a chance to process and express their thoughts, opinions and emotions about the crisis we are all living through.<\/p>\n

For their final assignment I asked students to collect facts from credible, scientific sources such as the C.D.C. and W.H.O., and identify a favorite specific piece of design discussed in the course. They then replicated their chosen artist\u2019s style to create a poster that deals with some aspect of the pandemic.<\/p>\n

The practice of trying to dissect and match a designer\u2019s style (I call it \u201cmatch the hatch\u201d – as in fly fishing) gets students to discern small differences in typography, color, and other design elements, and discover the principles used by their predecessors. Dissecting and then replicating the elements of another designer\u2019s work expands our design vocabulary.<\/p>\n

I believe that if a student REALLY understands and identifies with the work of just one or two artists they hadn\u2019t heard of before this class \u2013 really deeply integrates them into their consciousness \u2013 the course is a success.<\/p>\n

A designer friend says she will never forget the exact place she was sitting in a classroom when she first saw the work of William Morris. I still remember the student project I did as an undergraduate, about Alexey Brodovitch. To this day, when I come across his work, or a reference to it in a contemporary piece, I feel like he is \u201cmy\u201d guy.<\/p>\n

The resulting posters delighted and amazed me. I honestly did not expect this level of ingenuity and creativity. Some of them are funny, some are deeply insightful, others convey important facts in surprising ways.<\/p>\n

I hope that by \u201cstanding on the shoulders\u201d of these design giants, these students will never forget the spring of 2020, or the artist they learned about in the middle of the strangest semester in history.<\/p>\n

See if you can identify their references!<\/p>\n

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